MillerCoors is committed to growing its business the right way by emphasizing responsibility across its key focus areas through the platform Great Beer, Great Responsibility. The company supports a number of drunk driving prevention initiatives as part of its overall alcohol responsibility efforts and invites consumers to engage in a shared responsibility when they choose to plan ahead for a safe ride home.

MillerCoors Free Rides™ and Miller Lite Free Rides™ provide free public transportation on popular holidays such as Halloween, St. Patrick's Day and New Year's Eve. Over its 22 year history, the program has gained the involvement and support of law enforcement, public safety agencies, state chapters of MADD and other community and government organizations. This year marks the first time Miller Lite Free Rides program was held in Nashville, Tennessee on Halloween. Miller Lite also provided free rides in Louisville, Kentucky this year on Derby Eve.

By reminding people to plan ahead and be responsible while celebrating a holiday and to "ride the bus on us", the company's Free Rides program has proven popular in the communities it serves. To date, the program has provided more than 1.8 million free rides. In fact, the program has resulted in significant ridership increases in the communities in which it is offered, often nearly doubling the number of people who normally use public transportation on holidays like Halloween, St. Patrick's Day and New Year's Eve.

In 2007, we celebrated the 20th anniversary of the New Year's Eve Free Rides program in the metro Milwaukee area and filmed special television and radio public service announcements featuring Windell Middelbrooks, the Miller High Life deliveryman.

View the YouTube video of the program's 20th Anniversary television PSA. Miller Lite Free Rides is just one of the company's programs that support drunk driving prevention. For additional information on other responsibility efforts, visit GreatBeerGreatResponsibility.com.